Façonner la prescription, influencer les médecins

In order to restrain the regulation by the public authorities of its activities, the pharmaceutical industry leaves in the shadows, as much as possible, the extent of its promotional effort. Yet, we show that drug promotion is one of its core businesses. The related expenses are tremendous. They rep...

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Bibliographic Details
Main Authors: Jérôme Greffion, Thomas Breda
Format: Article
Language:English
Published: Association Recherche & Régulation 2015-06-01
Series:Revue de la Régulation
Subjects:
Online Access:http://journals.openedition.org/regulation/11272