The Role of Electronic Word of Mouth In Improving Brand Image of Online Shop
Brand image is a strategy that is widely utilized by companies to win the competition. To identify the factors that influence the brand image of online store, empirical study was conducted to analyze the direct influence of electronic customer satisfaction, electronic word of mouth toward the brand...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Tarumanagara
2019-02-01
|
| Series: | Jurnal Manajemen |
| Subjects: | |
| Online Access: | http://www.ecojoin.org/index.php/EJM/article/view/444 |