Pendidikan Konsumen Generasi Y: Pengaruh Ethnosentrisme, Hedonisme, dan Kelompok Acuan terhadap Preferensi dan Perilaku Pembelian Buah Lokal
The purpose of this research is to examine the influence of ethnocentrism, hedonism, and reference groups to the preferences and purchasing behaviour of local fruit by generation Y. This research is a descriptive research with survey method using questionnaire. The sampling of this research used non...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Institut Pertanian Bogor
2018-05-01
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| Series: | Jurnal Ilmu Keluarga dan Konsumen |
| Subjects: | |
| Online Access: | https://jurnal.ipb.ac.id/index.php/jikk/article/view/19185 |