"Now you're competing": how historically-Black colleges and universities compete (and don't) on the Internet

"Now you're competing": how historically-Black colleges and universities compete (and don't) on the Internet

Abstract No extant research has examined the web presence, web popularity, and paid adword tactics of historically-Black colleges and universities (HBCUs) compared to similar institutions. This study explores these measures and evaluates how HBCU web presence, web popularity, and paid search tactics...

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Bibliographic Details
Main Author: Zachary W. Taylor
Format: Article
Language:English
Published: SpringerOpen 2018-08-01
Series:International Journal of Educational Technology in Higher Education
Subjects:
Historically-black colleges and universities
Internet
Web presence
Web popularity
Adwords
Paid search
Online Access:http://link.springer.com/article/10.1186/s41239-018-0111-4

Internet

http://link.springer.com/article/10.1186/s41239-018-0111-4

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