Factors That Influence Consumer Decisions in Purchasing Bakso in the City of Banda Aceh

Factors That Influence Consumer Decisions in Purchasing Bakso in the City of Banda Aceh

The purpose of this study was to determine the factors that influence consumers in buying culinary called bakso (meatball) in the city of Banda Aceh. The results of this study explained that the characteristics of consumers who make decisions in purchasing bakso in Banda Aceh were female by 84%, age...

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Bibliographic Details
Main Authors: Hanum Vini Meiliza, Suyanti Suyanti, Agussabti Agussabti
Format: Article
Language:English
Published: International journal of multicultural and multireligious understanding 2019-10-01
Series:International Journal of Multicultural and Multireligious Understanding
Subjects:
consumer decisions
bakso
banda aceh
Online Access:https://ijmmu.com/index.php/ijmmu/article/view/1041

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