Metrological Analysis of Online Consumption Evaluation Influence Commodity Marketing Decision Based on Data Mining
The data of reviews and ratings in the online market can provide guidance for company’s production and business activities. In this paper, firstly, we build a BP neural network model to help identify “useful consumer reviews.” Then, we use the fuzzy comprehensive evaluation method to identify the mo...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Hindawi Limited
2020-01-01
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| Series: | Mathematical Problems in Engineering |
| Online Access: | http://dx.doi.org/10.1155/2020/9345901 |