Evaluation of Early-Stage Design Concepts via Online Discussion: A Case Study

Evaluation of Early-Stage Design Concepts via Online Discussion: A Case Study

User involvement through an online platform may have several benefits for evaluating early-stage design ideas. In this paper, we present a case where we supported two companies with gathering customers’ early feedback on service concepts. Our findings suggest that a scenario-based approach coupled w...

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Bibliographic Details
Main Authors: Massimo Zancanaro, Chiara Leonardi, Nicola Doppio, Aino Mensonen, Anu Seisto
Format: Article
Language:English
Published: Aracne editrice 2018-06-01
Series:DigitCult@Scientific Journal on Digital Cultures
Online Access:http://www.digitcult.it/index.php/dc/article/view/63
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spelling doaj-ae3ee2a0230d4e7bb69c8bb36b42cfaf2021-01-26T08:21:32ZengAracne editriceDigitCult@Scientific Journal on Digital Cultures2531-59942018-06-013110.4399/97888255159099 Evaluation of Early-Stage Design Concepts via Online Discussion: A Case StudyMassimo Zancanaro0Chiara Leonardi1Nicola Doppio2Aino Mensonen3Anu Seisto4FBKFondazione Bruno Kessler (FBK)Hub Innovazione Trentino (HIT)VTT, Technical Research CentreVTT, Users and MediaUser involvement through an online platform may have several benefits for evaluating early-stage design ideas. In this paper, we present a case where we supported two companies with gathering customers’ early feedback on service concepts. Our findings suggest that a scenario-based approach coupled with an explicit rewarding mechanism based on actual participation may prompt vivid discussions, reduce dropouts and lurkers as well as provide useful insight into the evaluation of services and elicit new ideas. http://www.digitcult.it/index.php/dc/article/view/63
collection DOAJ
language English
format Article
sources DOAJ
author Massimo Zancanaro
Chiara Leonardi
Nicola Doppio
Aino Mensonen
Anu Seisto
spellingShingle Massimo Zancanaro
Chiara Leonardi
Nicola Doppio
Aino Mensonen
Anu Seisto
Evaluation of Early-Stage Design Concepts via Online Discussion: A Case Study
DigitCult@Scientific Journal on Digital Cultures
author_facet Massimo Zancanaro
Chiara Leonardi
Nicola Doppio
Aino Mensonen
Anu Seisto
author_sort Massimo Zancanaro
title Evaluation of Early-Stage Design Concepts via Online Discussion: A Case Study
title_short Evaluation of Early-Stage Design Concepts via Online Discussion: A Case Study
title_full Evaluation of Early-Stage Design Concepts via Online Discussion: A Case Study
title_fullStr Evaluation of Early-Stage Design Concepts via Online Discussion: A Case Study
title_full_unstemmed Evaluation of Early-Stage Design Concepts via Online Discussion: A Case Study
title_sort evaluation of early-stage design concepts via online discussion: a case study
publisher Aracne editrice
series DigitCult@Scientific Journal on Digital Cultures
issn 2531-5994
publishDate 2018-06-01
description User involvement through an online platform may have several benefits for evaluating early-stage design ideas. In this paper, we present a case where we supported two companies with gathering customers’ early feedback on service concepts. Our findings suggest that a scenario-based approach coupled with an explicit rewarding mechanism based on actual participation may prompt vivid discussions, reduce dropouts and lurkers as well as provide useful insight into the evaluation of services and elicit new ideas.
url http://www.digitcult.it/index.php/dc/article/view/63
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AT chiaraleonardi evaluationofearlystagedesignconceptsviaonlinediscussionacasestudy
AT nicoladoppio evaluationofearlystagedesignconceptsviaonlinediscussionacasestudy
AT ainomensonen evaluationofearlystagedesignconceptsviaonlinediscussionacasestudy
AT anuseisto evaluationofearlystagedesignconceptsviaonlinediscussionacasestudy
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