Cross-cultural characteristics of international marketing communications on web-site and social media
The topic of this paper are cross-cultural specifics of marketing communications on Website and social media. Website is starting point for all activities of a company on Internet. Its global reach is especially important to companies with international orientation. Standardization/adaption dilemma...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2018-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2018/0354-34711802069M.pdf |