The role of emotional branding in creating consumer loyalty
'Brand revolution' in the global marketplace is constantly intensifying. Companies are required to develop marketing strategies that help in achieving a high level of differentiation, and superior position in the minds of consumers. Survival depends on the ability to achieve close relation...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2014-01-01
|
| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2014/0350-21201432059M.pdf |