The Problem of Quantifying Utility

Purpose of the study. Analysis of the literature shows that the ordinal theory of utility is widespread in the theory of consumer behavior. To analyze consumer preferences, a utility function is used, which characterizes the value of the utility of the consumed goods and services on a scale of order...

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Bibliographic Details
Main Author: V. M. Romanchak
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2021-07-01
Series:Statistika i Èkonomika
Subjects:
Online Access:https://statecon.rea.ru/jour/article/view/1564