Influence of sociological determinants in consumer behavior
Consumer behavior belongs within the scope of delicate issues in theoretical marketing concepts of marketing. The main reason for such treatment of specific issues derives from human individuality in the decision making process for purchasing. From the complexity of human nature, arise challenges in...
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| Format: | Article |
| Language: | English |
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Felix-Verlag
2017-12-01
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| Series: | ILIRIA International Review |
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| Online Access: | http://iliriapublications.org/index.php/iir/article/view/319 |