Reviewing the role of tourism marketing in successful sustainable tourist destinations.

Given that tourism is growing greenhouse gas emissions and making a negative contribution to environmental, social and economic changes at destinations, the positive potential role of tourism marketing on how it contributes towards sustainable tourist destination has become an important consideratio...

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Bibliographic Details
Main Author: Obed Henry Mwinuka
Format: Article
Language:English
Published: AfricaJournals 2017-02-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_29_vol_6_2__2017.pdf