Visual corporate identity: The analysis of selected Serbian firms
The corporative identity represents the complete essence, the being of an organization. It includes all the aspirations, the ways of business, the inner structure, the personality of an organization. The visual identity is a visible aspect of entire identity. Symbolically, it transmits the ideas of...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2006-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2006/0354-34710603121T.pdf |