Factors Affecting Customers Adoption of Internet Banking in Pakistan
Unlike many developed countries, internet banking is a new phenomenon for Pakistani consumers as majority of banking customers seems to be fairly unfamiliar with different aspects of this service. This can be due to the diverse educational backgrounds, level of internet access, personal experiences...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fatima Jinnah Women University
2017-06-01
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| Series: | Pakistan Administrative Review |
| Subjects: | |
| Online Access: | http://www.par.fjwu.edu.pk/archive.php?cat_id=3&download_id=10 |