The Entrepreneurial Marketing Mix in Rural Women's Local and Traditional Art Business

Purpose- Rural women are the carriers of traditional culture and art of Iranian ethnicities inherited naturally and mainly through generations. Iranian rich and native culture can creatively be presented and protected; this can lead the unemployment to be erased, especially in rural areas, while at...

Full description

Bibliographic Details
Main Author: Zahra Torkashvand
Format: Article
Language:English
Published: Ferdowsi University of Mashhad 2019-12-01
Series:Pizhūhish va barnāmah/rīzī-i rūstāyī
Subjects:
Online Access:https://jrrp.um.ac.ir/article_32646_03e85548b83c51aa763effa7e28a4d8f.pdf