A stochastic formulation of the Bass model of new-product diffusion
For a large variety of new products, the Bass Model (BM) describes the empirical cumulative-adoptions curve extremely well. The BM postulates that the trajectory of cumulative adoptions of a new product follows a deterministic function whose instantaneous growth rate depends on two parameters, one o...
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| Format: | Article |
| Language: | English |
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Hindawi Limited
2002-01-01
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| Series: | Mathematical Problems in Engineering |
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| Online Access: | http://dx.doi.org/10.1080/10241230215285 |