The Acceptance Technology Model for Adoption of Social Media Marketing in Jabodetabek

The Acceptance Technology Model for Adoption of Social Media Marketing in Jabodetabek

The research aimed to provide information about the influence and impacts of social media marketing (SMM) in promoting micro, small, and medium enterprises (MSMEs) in Indonesia. The approach of the research was quantitative research with data collection method using the electronic questionnaires of...

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Bibliographic Details
Main Authors: Adeline Hope Pranoto, Paul Lumbantobing
Format: Article
Language:English
Published: Bina Nusantara University 2021-03-01
Series:Journal the Winners
Subjects:
perceived usefulness
perceived ease of use
compatibility
facilitating conditions
social media marketing
Online Access:https://journal.binus.ac.id/index.php/winners/article/view/7073

Internet

https://journal.binus.ac.id/index.php/winners/article/view/7073

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