M & A as a possible market strategy

In this paper it is shown a short list of terms and history of takeovers and mergers, as well as the types of structural transformation of companies. Aim of this paper, apart from definition and short history, is to give and explanation what are the reasons for restructuring and by that give possibi...

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Bibliographic Details
Main Authors: Vasiljev Dejan S., Bašić Tamara
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2005-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2005/0354-34710501019V.pdf