The impact of packaging transparency on product attractiveness
The aim of the study was to investigate the impact of different levels of packaging transparency on the evaluation of attractiveness of a product within the packaging, in relation to whether it is a healthy or unhealthy product. Consumer preferences during buying decision process were also investiga...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad
2017-12-01
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| Series: | Journal of Graphic Engineering and Design |
| Subjects: | |
| Online Access: | http://www.grid.uns.ac.rs/jged/download.php?fid=177 |