MEASUREMENT OF CUSTOMER SATISFACTION AND LOYALTY AS A BASE FOR COMPANY SUCCESS IN THE COMPETITIVE ENVIRONMENT
Many companies have started to measure customer satisfaction and loyalty in order to become more customer - oriented and to improve performance. This information is very useful as companies are working in increasingly competitive environments. As measuring customer satisfaction and loyalty is a r...
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2016-02-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2016-01/01_Ilieska.pdf |