Does Traditional <em>Guanxi</em> Still Matter in Social Commerce: An Empirical Study in Taiwan
This study aims to explore if traditional <i>guanxi</i> facets (i.e., <i>ganqing</i>, <i>renqing</i> and <i>mianzi</i>) between buyer and seller affect buyer’s trust in seller, recommendation and purchase intention in social commerce. It also investiga...
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-11-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
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| Online Access: | https://www.mdpi.com/0718-1876/16/3/24 |