The Influence of Brand on Consumer Quality Assessment of Clothes: A Case Study of the Polish Market
This article presents the results of research carried out based on consumer assessment of the quality of clothing using sensory analysis. The study aimed to determine the role of the brand and information about it in assessing product quality and identify the quality parameters that distinguish bran...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2020-05-01
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| Series: | Autex Research Journal |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/aut-2020-0016 |