How can entrepreneurial marketing promote the entrepreneurship culture in an organization: case of banking sector in Jordan

How can entrepreneurial marketing promote the entrepreneurship culture in an organization: case of banking sector in Jordan

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The current study focuses on the entrepreneurial marketing. The study aims to examine how entrepreneurial marketing can act in defining and nurturing the entrepreneurship culture within the banking sector in Jordan in the period of 2018–2019. The chosen dimensions of entrepreneurial marketing includ...

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Bibliographic Details
Main Authors: Diana (Moh’d Adnan) Homsi, Tareq N. Hashem, Sultan Mohammed Freihat
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2020-02-01
Series:Innovative Marketing
Subjects:
culture
entrepreneurial marketing
entrepreneurship
entrepreneurship culture
innovation
risk management
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/13119/IM_2020_01_Homsi.pdf

Internet

https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/13119/IM_2020_01_Homsi.pdf

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