The effect of promotion on sales at PT. 3M Indonesia Surabaya Branch

The purpose of this study is to determine the effect of promotion on sales at PT. 3M Indonesia Surabaya Branch. The sample used in this study amounted to 30 consumers. The analysis technique used is simple linear regression analysis and simple determination. In order to test the effect of partial an...

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Bibliographic Details
Main Authors: Akhmad Nasir, Damarsari Ratnasahara Elisabeth, Joko Suyono, Rurit Irma Ifadah
Format: Article
Language:English
Published: LPPM of Narotama University Surabaya 2019-03-01
Series:IJEBD (International Journal of Entrepreneurship and Business Development)
Online Access:https://jurnal.narotama.ac.id/index.php/ijebd/article/view/768