Factor identification of higher education choice to enhance brand awareness of state university

The commercialization of higher education through the concept of Perguruan Tinggi Negeri Berbadan Hukum (PTN-BH) has led the higher competition among State University and Private University. It becomes a threat and challenge faced by State University in recruiting new students. A clearer understandi...

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Bibliographic Details
Main Authors:	Puan Rachmadhani Almira, Utami Handayani Naniek, Agung Wibowo Mochammad, Purwaningsih Ratna, Suliantoro Hery
Format:	Article
Language:	English
Published:	EDP Sciences 2018-01-01
Series:	MATEC Web of Conferences
Online Access:	https://doi.org/10.1051/matecconf/201815401051

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