Factor identification of higher education choice to enhance brand awareness of state university
The commercialization of higher education through the concept of Perguruan Tinggi Negeri Berbadan Hukum (PTN-BH) has led the higher competition among State University and Private University. It becomes a threat and challenge faced by State University in recruiting new students. A clearer understandi...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2018-01-01
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| Series: | MATEC Web of Conferences |
| Online Access: | https://doi.org/10.1051/matecconf/201815401051 |