Public Marketing with a Focus on the Needs of Society

Public Marketing with a Focus on the Needs of Society

The article is devoted to the theoretical substantiation of the essence of public marketing and its impact on the interaction of state organizations and society. On the basis of analysis, generalization and systematization of scientific sources, the main theoretical aspects of the interaction of pub...

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Bibliographic Details
Main Author: Darina Kalinichenko
Format: Article
Language:English
Published: Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine) 2017-11-01
Series:Traektoriâ Nauki
Subjects:
public marketing
public needs
state marketing
management
social marketing
economics
marketing tools
Online Access:http://pathofscience.org/index.php/ps/article/view/421/458
id doaj-ab1a1d708a054d0a8e1a3d7b35807ec9
record_format Article
spelling doaj-ab1a1d708a054d0a8e1a3d7b35807ec92020-11-24T22:34:31ZengAltezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)Traektoriâ Nauki2413-90092017-11-013114021402410.22178/pos.28-10Public Marketing with a Focus on the Needs of SocietyDarina Kalinichenko0Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and EconomicsThe article is devoted to the theoretical substantiation of the essence of public marketing and its impact on the interaction of state organizations and society. On the basis of analysis, generalization and systematization of scientific sources, the main theoretical aspects of the interaction of public organizations with private enterprises and society are highlighted.http://pathofscience.org/index.php/ps/article/view/421/458public marketingpublic needsstate marketingmanagementsocial marketingeconomicsmarketing tools
collection DOAJ
language English
format Article
sources DOAJ
author Darina Kalinichenko
spellingShingle Darina Kalinichenko
Public Marketing with a Focus on the Needs of Society
Traektoriâ Nauki
public marketing
public needs
state marketing
management
social marketing
economics
marketing tools
author_facet Darina Kalinichenko
author_sort Darina Kalinichenko
title Public Marketing with a Focus on the Needs of Society
title_short Public Marketing with a Focus on the Needs of Society
title_full Public Marketing with a Focus on the Needs of Society
title_fullStr Public Marketing with a Focus on the Needs of Society
title_full_unstemmed Public Marketing with a Focus on the Needs of Society
title_sort public marketing with a focus on the needs of society
publisher Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)
series Traektoriâ Nauki
issn 2413-9009
publishDate 2017-11-01
description The article is devoted to the theoretical substantiation of the essence of public marketing and its impact on the interaction of state organizations and society. On the basis of analysis, generalization and systematization of scientific sources, the main theoretical aspects of the interaction of public organizations with private enterprises and society are highlighted.
topic public marketing
public needs
state marketing
management
social marketing
economics
marketing tools
url http://pathofscience.org/index.php/ps/article/view/421/458
work_keys_str_mv AT darinakalinichenko publicmarketingwithafocusontheneedsofsociety
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