Public Marketing with a Focus on the Needs of Society

Public Marketing with a Focus on the Needs of Society

The article is devoted to the theoretical substantiation of the essence of public marketing and its impact on the interaction of state organizations and society. On the basis of analysis, generalization and systematization of scientific sources, the main theoretical aspects of the interaction of pub...

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Bibliographic Details
Main Author: Darina Kalinichenko
Format: Article
Language:English
Published: Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine) 2017-11-01
Series:Traektoriâ Nauki
Subjects:
public marketing
public needs
state marketing
management
social marketing
economics
marketing tools
Online Access:http://pathofscience.org/index.php/ps/article/view/421/458

Internet

http://pathofscience.org/index.php/ps/article/view/421/458

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