Public Marketing with a Focus on the Needs of Society
The article is devoted to the theoretical substantiation of the essence of public marketing and its impact on the interaction of state organizations and society. On the basis of analysis, generalization and systematization of scientific sources, the main theoretical aspects of the interaction of pub...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)
2017-11-01
|
Series: | Traektoriâ Nauki |
Subjects: | |
Online Access: | http://pathofscience.org/index.php/ps/article/view/421/458 |
Summary: | The article is devoted to the theoretical substantiation of the essence of public marketing and its impact on the interaction of state organizations and society. On the basis of analysis, generalization and systematization of scientific sources, the main theoretical aspects of the interaction of public organizations with private enterprises and society are highlighted. |
---|---|
ISSN: | 2413-9009 |