LIFESTYLE AND CONSUMER PREFERENCES IN CHOOSING LOCAL OR FOREIGN BRANDS: A STUDY OF CONSUMER BEHAVIOR IN SURAKARTA – INDONESIA

LIFESTYLE AND CONSUMER PREFERENCES IN CHOOSING LOCAL OR FOREIGN BRANDS: A STUDY OF CONSUMER BEHAVIOR IN SURAKARTA – INDONESIA

This study discusses the relationship between lifestyle and individual preferences in choosing local or foreign brands. The sample consisted of 250 people, taken randomly through surveys in several public places in Surakarta - Indonesia, including the department stores, traditional markets, or other...

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Bibliographic Details
Main Authors: Budhi Haryanto, Awang Febrianto, Edi Cahyono
Format: Article
Language:English
Published: Petra Christian University 2019-03-01
Series:Jurnal Manajemen dan Wirausaha
Subjects:
Lifestyle
brand preference
consumer behavior
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/21057

Internet

http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/21057

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