The importance of business intelligence in the bank strategic marketing
Marketing philosophy today is inevitable for many financial institutions which are dealing with big competition in the market. Banking institutions while transforming from traditional to modern banks, must put in a first place acceptance of marketing principals, i.e. they must focus on consumers (us...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2006-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2006/0354-34710601019D.pdf |