The Effect of Switching Barriers, Hedonic Value on Customer Loyalty with Customer Satisfaction as Mediator

The Effect of Switching Barriers, Hedonic Value on Customer Loyalty with Customer Satisfaction as Mediator

This study aims to obtain a structural relationship model between customer loyalty, customer satisfaction, switching barriers and hedonic value in Telkom Jakarta. The variables in this study were the exogenous variables consisting of switching barriers and hedonic values, the mediator variable was c...

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Bibliographic Details
Main Authors: Yulisa Susanti, Wing Ispurwanto, Tri Ratna Murti
Format: Article
Language:English
Published: International journal of multicultural and multireligious understanding 2021-01-01
Series:International Journal of Multicultural and Multireligious Understanding
Subjects:
costumer loyalty
customer satisfaction
switching barrier
hedonic value
Online Access:https://ijmmu.com/index.php/ijmmu/article/view/2386

Internet

https://ijmmu.com/index.php/ijmmu/article/view/2386

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