Unit Asking --- a method for increasing donations: A replication and extension

Unit Asking --- a method for increasing donations: A replication and extension

We replicate and extend unit asking – a method to increase donations by first asking donors for their willingness to donate for one unit and then asking for donations for multiple units (Hsee, Zhang and Xu, 2013) We conducted a large scale replication and extension using a 2 (unit asking, control) x...

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Bibliographic Details
Main Authors: Hulda Karlsson, Simon Hellström, Hajdi Moche, Daniel Västfjäll
Format: Article
Language:English
Published: Society for Judgment and Decision Making 2020-11-01
Series:Judgment and Decision Making
Subjects:
unit asking
donations
charity
scope insensitivity
willingness to donate
animal conservation
environmental protectionnakeywords
Online Access:http://journal.sjdm.org/20/200508/jdm200508.pdf
Description
Summary:We replicate and extend unit asking – a method to increase donations by first asking donors for their willingness to donate for one unit and then asking for donations for multiple units (Hsee, Zhang and Xu, 2013) We conducted a large scale replication and extension using a 2 (unit asking, control) x 3 (domains; children (original), animals, environment) between-subjects design. Across three domains, we find that unit asking increased donations, suggesting that this method can be used to increase giving to different charitable causes.
ISSN:1930-2975

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