Unit Asking --- a method for increasing donations: A replication and extension
We replicate and extend unit asking – a method to increase donations by first asking donors for their willingness to donate for one unit and then asking for donations for multiple units (Hsee, Zhang and Xu, 2013) We conducted a large scale replication and extension using a 2 (unit asking, control) x...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Society for Judgment and Decision Making
2020-11-01
|
| Series: | Judgment and Decision Making |
| Subjects: | |
| Online Access: | http://journal.sjdm.org/20/200508/jdm200508.pdf |