Academic Libraries Should Consider a Strategic Approach to Promotion and Marketing of e-Books. A Review of: Vasileiou, M. & Rowley, J. (2011). Marketing and promotion of e-books in academic libraries. Journal of Documentation, 67(4), 624-643. doi: 10.1108/00220411111145025
<b>Objectives</b> – The main objectives of this study were the following:<br>1) To determine the existence of a formal promotion or marketing strategic plan for e-books in academic libraries.<br>2) To identify the marketing and promotion tools being used for e-book marketing....
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| Format: | Article |
| Language: | English |
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University of Alberta
2011-01-01
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| Series: | Evidence Based Library and Information Practice |
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| Online Access: | http://ejournals.library.ualberta.ca/index.php/EBLIP/article/view/11625/9384 |