Communication strategy of the Spanish Podemos party:how not to lose the support of the electorate, becoming part of the system?

This study identifies the features of the communication campaign of the Spanish Podemos party, which helped this party to become the third political force in the country. Taking into account the difference between the discourse of Podemos, founded in 2014, and the rhetoric of the «old parties» - the...

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Bibliographic Details
Main Author: Anastasia Diomkina
Format: Article
Language:Russian
Published: Moscow State Institute of International Relations (MGIMO) 2017-12-01
Series:Ибероамериканские тетради
Subjects:
Online Access:https://www.iberpapers.org/jour/article/view/71