The Role of Fashion Bloggers in Fashion Marketing Communication
Because of digitization and internet development that took place in the 21st century, fashion industry has been consistently encountering various challenges. While the popularity of social media continues to grow, a new player in fashion industry, along with the medium they control, has emerged – t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius University Press
2019-10-01
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| Series: | Informacijos Mokslai |
| Subjects: | |
| Online Access: | http://www.zurnalai.vu.lt/informacijos-mokslai/article/view/14789 |