Comparison of the preferences of advanced and everyday users of technology products using Fuzzy-AHP
The use of knowledge derived from the interaction with customers has been a common practice in the development of innovative products. The literature has emphasized the insertion of users with advanced knowledge into the innovation process, since they have a clearer view of their own needs, as well...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Estadual Paulista
2018-03-01
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| Series: | GEPROS: Gestão da Produção, Operações e Sistemas |
| Subjects: | |
| Online Access: | http://revista.feb.unesp.br/index.php/gepros/article/view/2012 |