Brand Identity and Brand Image of Consumers in Retro Marketing Context: A Research on GAUN Academicians

Brand Identity and Brand Image of Consumers in Retro Marketing Context: A Research on GAUN Academicians

Along with the postmodern transition of marketing, new concepts have emerged. One of these concepts is the retro marketing, which aims to revitalize forgotten products, brands, and combine old and new. Retro marketing aims to present products or services to the market in a nostalgic structure. Retro...

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Bibliographic Details
Main Authors: Reyhan SARIÇİÇEK, Filiz ÇOKAY ÇOPUROĞLU, İbrahim Halil KORKMAZ
Format: Article
Language:English
Published: Gaziantep University 2017-04-01
Series:Gaziantep University Journal of Social Sciences
Subjects:
Retro Marketing
Nostalgia
Brand Image
Retro Pazarlama
Nostalji
Marka İmajı
Online Access:http://dergipark.gov.tr/jss/issue/28717/300703?publisher=gantep

Internet

http://dergipark.gov.tr/jss/issue/28717/300703?publisher=gantep

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