How website quality, e-service quality, e-satisfaction, and social value affect poshtel e-loyalty in Thailand

Poshtels have become the high-end version of the backpacker’s hostel, which is now combining the comfort and style of boutique hotels with the sensibilities and budge prices of a hostel. Current research has stated that the global market for hostels is $5.2 billion, with the smaller niche market of...

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Bibliographic Details
Main Authors: Chatchai Phromlert, Assist. Prof. Dr. Samart Deebhijarn, Assist. Prof. Dr. Puris Sornsaruht
Format: Article
Language:English
Published: AfricaJournals 2019-10-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_88_vol_8_5__2019_thailand.pdf