Logo rebranding: Indonesian tax authority public relations strategy in forming organizational culture images
This paper explains how the process of rebranding the logo of the Directorate General of Taxes (DGT) of the Republic of Indonesia carried out by DGT public relations in shaping the image by displaying the cultural values of the Ministry of Finance. This is motivated by the lack of a comprehensive ex...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Negeri Yogyakarta
2020-08-01
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| Series: | Informasi |
| Subjects: | |
| Online Access: | https://journal.uny.ac.id/index.php/informasi/article/view/29594 |