MARKETING MODELS APPLICATION EXPERIENCE
Marketing models are used for the assessment of such marketing elements as sales volume, market share, market attractiveness, advertizing costs, product pushing and selling, profit, profitableness. Classification of buying process decision taking models is presented. SWOT- and GAPbased models are be...
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| Format: | Article |
| Language: | Russian |
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Nauka
2016-12-01
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| Series: | Modernizaciâ, Innovaciâ, Razvitie |
| Subjects: | |
| Online Access: | https://www.mir-nayka.com/jour/article/view/564 |
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Article |
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doaj-aa7f30d42dd14396a88c06d05c91e3252021-07-28T21:12:38ZrusNaukaModernizaciâ, Innovaciâ, Razvitie2079-46652411-796X2016-12-0123(7)915560MARKETING MODELS APPLICATION EXPERIENCEA. Yu. Rymanov0T. V. Titova1Z. K. Likhanova2NGTUNGTUNGTUMarketing models are used for the assessment of such marketing elements as sales volume, market share, market attractiveness, advertizing costs, product pushing and selling, profit, profitableness. Classification of buying process decision taking models is presented. SWOT- and GAPbased models are best for selling assessments. Lately, there is a tendency to transfer from the assessment on the ba-sis of financial indices to that on the basis of those non-financial. From the marketing viewpoint, most important are long-term company activities and consumer drawingmodels as well as market attractiveness operative models.https://www.mir-nayka.com/jour/article/view/564modelmarketingsalebuyingdemandnon-financial indicesconsumer drawingn |
| collection |
DOAJ |
| language |
Russian |
| format |
Article |
| sources |
DOAJ |
| author |
A. Yu. Rymanov T. V. Titova Z. K. Likhanova |
| spellingShingle |
A. Yu. Rymanov T. V. Titova Z. K. Likhanova MARKETING MODELS APPLICATION EXPERIENCE Modernizaciâ, Innovaciâ, Razvitie model marketing sale buying demand non-financial indices consumer drawingn |
| author_facet |
A. Yu. Rymanov T. V. Titova Z. K. Likhanova |
| author_sort |
A. Yu. Rymanov |
| title |
MARKETING MODELS APPLICATION EXPERIENCE |
| title_short |
MARKETING MODELS APPLICATION EXPERIENCE |
| title_full |
MARKETING MODELS APPLICATION EXPERIENCE |
| title_fullStr |
MARKETING MODELS APPLICATION EXPERIENCE |
| title_full_unstemmed |
MARKETING MODELS APPLICATION EXPERIENCE |
| title_sort |
marketing models application experience |
| publisher |
Nauka |
| series |
Modernizaciâ, Innovaciâ, Razvitie |
| issn |
2079-4665 2411-796X |
| publishDate |
2016-12-01 |
| description |
Marketing models are used for the assessment of such marketing elements as sales volume, market share, market attractiveness, advertizing costs, product pushing and selling, profit, profitableness. Classification of buying process decision taking models is presented. SWOT- and GAPbased models are best for selling assessments. Lately, there is a tendency to transfer from the assessment on the ba-sis of financial indices to that on the basis of those non-financial. From the marketing viewpoint, most important are long-term company activities and consumer drawingmodels as well as market attractiveness operative models. |
| topic |
model marketing sale buying demand non-financial indices consumer drawingn |
| url |
https://www.mir-nayka.com/jour/article/view/564 |
| work_keys_str_mv |
AT ayurymanov marketingmodelsapplicationexperience AT tvtitova marketingmodelsapplicationexperience AT zklikhanova marketingmodelsapplicationexperience |
| _version_ |
1721262163119570944 |