MARKETING MODELS APPLICATION EXPERIENCE
Marketing models are used for the assessment of such marketing elements as sales volume, market share, market attractiveness, advertizing costs, product pushing and selling, profit, profitableness. Classification of buying process decision taking models is presented. SWOT- and GAPbased models are be...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Nauka
2016-12-01
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| Series: | Modernizaciâ, Innovaciâ, Razvitie |
| Subjects: | |
| Online Access: | https://www.mir-nayka.com/jour/article/view/564 |