Dimensions of brand values as a determinant of consumer loyalty
For years the brand is in the focus of the marketing activities of many companies. Brand management is an area of growing importance for today's market. The brand is singled out as an excellent means for the creation of customer loyalty and maintaining consumer interest for a specific product/s...
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| Format: | Article |
| Language: | English |
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University Dzon Nezbit
2017-01-01
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| Series: | Megatrend Revija |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2017/1820-31591702239O.pdf |