Assessing Destination Brand Image Chinatown In Term of Semarang City Branding Implementation
Abstract. Concerning to city branding, the role of brand image is very important for visitors to remember the tourism destination. The destination brand image can identify by 5 elements of city image, namely path, edge, node, district, and landmark. Semarang Chinatown is one of the historical touris...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Negeri Semarang
2018-11-01
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| Series: | Jurnal Teknik Sipil dan Perencanaan |
| Subjects: | |
| Online Access: | https://journal.unnes.ac.id/nju/index.php/jtsp/article/view/16541 |