The Uses and Gratifications Theory, Subjective Norm, and Gender in Influencing Students’ Continuance Participation Intention in LinkedIn
This research investigated how subjective norm and motives from Uses and Gratifications Theory (UGT) affected continuance participation intention. In addition, this research examined the role of gender as a moderating variable in the relationship. A moderated regression analysis was conducted on a s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2018-11-01
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| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/4722 |