THE EFFECT OF ELECTRONIC WORD OF MOUTH ON ONLINE TRUST AND PURCHASE INTENTION AMONG MILLENNIALS GENERATION ON INSTAGRAM
The purpose of this research were (1) to analyze the effect of E-WOM to online trust on Instagram; (2) to analyze the effect of E-WOM to purchase intention on Instagram; (3) to analyze the effect of online trust to purchase intention on Instagram. The quantitative approach is carried out by online...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Russian Journal of Agricultural and Socio-Economic Sciences
2019-01-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | https://rjoas.com/issue-2019-01/article_60.pdf |