PENGARUH SIKAP DAN NORMA SUBYEKTIF TERHADAP NIAT KONSUMEN MEMBELI SEPEDA MOTOR HONDA VARIO TECHNO 125 CBS
According to the Theory of Reasoned Action of Fishbein and Ajzen, states that a person's actions are the realization of a desire or intention of a person to act. Factors affecting the intention is the attitude in action, and subjective norms regarding the perception of a person. This study aims...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2016-09-01
|
| Series: | E-Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ojs.unud.ac.id/index.php/Manajemen/article/view/21375 |