Commitment in Business-to-Business Relationships Case study: National Iranian Gas Company
Buyer commitment to an exchange relation is a key issue in industrial marketing. Commitment to an exchange has several benefits for buyer and seller such as increasing exchange efficiency, decreasing exchange cost and uncertainty. This article investigates commitment in b2b relationships from perspe...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2010-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_21720_618c3d78432eeefe76cb09372c6d6a1b.pdf |