The Role of Corporate Social Responsibility and Corporate Image in Times of Crisis: The Mediating Role of Customer Trust

The Role of Corporate Social Responsibility and Corporate Image in Times of Crisis: The Mediating Role of Customer Trust

The purpose of this research is to empirically examine relationships between a multi-dimensional set of corporate social responsibility (CSR) initiatives, numerous dimensions of customer trust, and corporate image in an emerging economy. It also analyzes the mediating effect of customer trust on the...

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Bibliographic Details
Main Authors: Chih-Cheng Chen, Asif Khan, Tanaporn Hongsuchon, Athapol Ruangkanjanases, Yen-Tzu Chen, Ornlatcha Sivarak, Shih-Chih Chen
Format: Article
Language:English
Published: MDPI AG 2021-08-01
Series:International Journal of Environmental Research and Public Health
Subjects:
corporate social responsibility
multi-dimensional CSR
corporate image
customer trust
emerging economy
times of crisis
Online Access:https://www.mdpi.com/1660-4601/18/16/8275

Internet

https://www.mdpi.com/1660-4601/18/16/8275

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